Life Lolli
On the occasion of International Childhood Cancer Day (ICCD), BBDO agencies and the Bone Marrow Donor Center are presenting the world's first-ever lollipop that can help people become life-savers.
# Idea
We created the first lolly that can save lives - The Life Lolli. A tasty lollipop with a few special features: A swab instead of a stick to collect DNA and a heart shaped lolly – perfect for social media.
Gold Effie - Health (Doing Good)
Gold NY Festivals - Product design (Health & Wellness)
Gold Comms Award - Online & Social
Silver Cannes Lion - PR Healthcare
Silver LIA - Multi Platform Campaign
Silver Eurobest - Healthcare Fundraising & Advocacy
Silver Eurobest - PR Use Of Social In A PR Campaign
Silver ADC Global - Product design (Medical)
Silver NY Festivals - Creative Marketing Strategy & Effectiveness