LIFE LOLLI.
On the occasion of International Childhood Cancer Day (ICCD), BBDO agencies and the Bone Marrow Donor Center are presenting the world's first-ever lollipop that can help people become life-savers.
# Idea
We created the first lolly that can save lives - The Life Lolli. A tasty lollipop with a few special features: A swab instead of a stick to collect DNA and a heart shaped lolly – perfect for social media.
Gold Effie - Health (Doing Good)
Gold NY Festivals - Product design (Health & Wellness)
Gold Comms Award - Online & Social
Silver Cannes Lion - PR Healthcare
Silver LIA - Multi Platform Campaign
Silver Eurobest - Healthcare Fundraising & Advocacy
Silver Eurobest - PR Use Of Social In A PR Campaign
Silver ADC Global - Product design (Medical)
Silver NY Festivals - Creative Marketing Strategy & Effectiveness
Silver NY Festivals - PR Best Use (Social media)
Silver NY Festivals - PR Best Use (Charity and Non Profit)
Silver Comms Award - Digital Campaign
Silver Epica Award - Consumer Direct
Silver Epica Award - Social Networks
Silver ADC - Dialogmarketing (Dialog social)
Silver ADC - Design Disziplin (Design Innovation)
Bronze Cannes Lion - PR Launch/relaunch
Bronze Lovie Awards - Social Health & Wellness
Bronze Eurobest - Media Use Of Social Platforms
Bronze ADC Global - Product Design (For Good)
Bronze NY Festivals - Public Service (Children Health & Happiness)
Bronze NY Festivals - Social Media and Influencer (Best Use)
Bronze Clio Health - Social Media
Bronze ADC - Promotion (Werbemittel B2C)
Bronze ADC - Branded Content (Social-Aktivierung)
Bronze ADC - PR (Cause Related)
Webbies Nominee - Advertising, Media & PR (Integrated Campaign)