WRIGLEY'S SPEARMINT. CLASSICS LAST LONGER

Since Wrigley’s Spearmint Gum launched in 1893, generation after generation has enjoyed the long-lasting taste of Wrigley’s. To commemorate a brand which goes on and on, BBDO Dusseldorf created ads that aptly combine a seemingly endless, labyrinth-like loop—inspired by the very texture of a stick of Wrigley’s gum—with iconography from timeless stories. The loops of gum come together to show the two protagonists of each story, which are drawn in a classic illustration style to evoke a warm sense of nostalgia.

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2016 Cannes Silver Print x 3 Sweets & Foods2016 Cannes Silver Print x 3 Art Direction2016 Clio Bronze Print2016 LIA Bronze Print2016 LIA Shortlist Design Art Direction2017 ADC Germany Bronze Print Illustration2017 ZMG Newspaper Marketing Association GOLD2017 New York Festival Bronze Print - Craft Art Direction2017 New York Festival Bronze Print - Craft Illustration2017 New York Festival finalist x 2

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